Did you know that 48 percent of people cited that a website’s design is the top factor in determining the credibility of a business? The importance of web design cannot be overstated. Web design is crucial to the success of your business in today’s day and age.
An outdated website may cause more harm to your business than you believe. Keep reading to discover the importance of web design and why you should update your website design ASAP. We’ve broken down five reasons for you to invest in web design today.
1. Web Design is Your Customer’s First Impression
The look, feel, and user experience of your website is often the first impression of your business a (potential) customer will have. It’s essential that their first impression is a great one!
According to Adobe, 66 percent of people would rather see something beautifully designed versus something plain and simple. This means it is in your best interest to create a visually appealing website to attract customers to your business.
2. SEO Website Design Will Increase Organic Search Traffic
Website design should play a role in your search engine optimization (SEO) efforts. Your on-page SEO fundamentals need to be in top shape in order for search engines to crawl and index your site properly. This is important in order to achieve meaningful rankings on search engines, increasing you websites visibility.
Some web design elements, such as image optimization, can directly affect your SEO efforts. Additionally, how much time a user spends on your website matters. If a user clicks from a search engine result page (SERP) to your website, and immediately hits the back button, search engines take notice, and drop your site in the rankings.
SEO and web design can be complex and require a thoughtful strategy. It’s best to work with custom website design experts to ensure your site is built properly to improve it’s rankings in search engines.
3. Web Design Benefits Advertising
Are you planning on advertising on social media platforms or search engines, like Google? Then good web design is essential, because it will help determine the success of your advertising campaigns.
Google ads are partially ranked due to content on your website page that users land on when they click your ad. A good landing page is crucial for your ads to perform well. Not only because of ad rankings, but also because the users’ experience is key to creating conversions. Additionally, when users click on a social media ad, they are expecting to see cohesive web pages that match the ads they clicked on to get to your website.
4. Seamless Web Page Design Improves Customer Experience
In order to attract and convert customers, it is important to showcase a seamless online experience from advertising, to social media, to email marketing, to web design. Good web design is a huge factor when it comes to overall online experiences and interactions with brands and businesses.
Customers expect to see a united online brand presence when engaging with a business. If you don’t have good web design, you may lose customers before you even have a chance to sell them.
5. Set Yourself Apart from Your Competitors
Before embarking on a new web design overhaul, consider conducting a competitor analysis. What do your competitor’s websites look like? What are they doing well? And what could they be doing better?
Aim to make your website better than your competitors, through meaningful and intentional web design. Try to include features or designs that set your business apart from the others. And make information easy to find and digest. Web design is important, so use it as a competitive advantage.
Understand the Importance of Web Design?
Now that you understand the importance of web design, it’s time to make your business’s website the industry standard. Contact us today to get started on refreshing your website design with a free consultation.