When it comes to search engine optimization strategy (SEO), we don’t waste any time, or budget.
As your SEO consultant, we start with in-depth keyword and competitor analysis, and quickly propose 30-50 keywords for you to choose from. Your budget will depend how many we recommend you focus on.
Once the keywords are identified, and agreed upon, we then perform a content analysis to see which pages on your site we will optimize for each keyword. If you don’t have the right content, we can craft it for you.
Then we start the “on-site” optimization. We help you fine tune your website, so it’s sending the right message to users and search engines. Our on-site optimization is so effective, you’ll likely start seeing results from this alone.
Then the real fun begins with the “off-site” optimization. Your site is now effectively telling the search engines and users what your site is about, but now we need the rest of the internet to agree. This takes a considerable amount of time, and there’s no good reason for any business owner or operator to this themselves. That’s what we’re here for. Off-site optimization drives upwards of 80% of the increase in rankings, and must be done intentionally and strategically. If it’s not done well, it can actually result in penalties, and a worse ranking.