Consulting
Being a digital marketing consultant for the past 15+ years, we’ve discovered that our clients see the best results when they engage us to help them develop a strong overall digital marketing strategy.
Your Digital Marketing Consultant
With more than 15 years of experience, we’ve seen a thing or two… And when it comes to helping our clients develop a winning strategy, we are well equipped to advise on all aspects of digital marketing.
Please see below to learn more about our capabilities as your partner and digital marketing consultant.
1
Website
Development
Whether you already have a website and it needs a facelift, or you don’t have a site and have no clue where to start, we can help! We have been building websites for more than 15 years, and have seen how the industry has changed over time. We build all of our websites from the ground up to be fast, mobile and search engine friendly. We do this on an easy-to-use platform so you can easily manage your own site, or hand it off to your neighbor’s teenage son to manage. Yes, we really make it that easy. Learn more about our custom website design services today.
2
Search engine
Optimization
We started doing search engine optimization (SEO) before it was “cool”. With more than a decade on the front lines of SEO, we are not only confident we will deliver a strong SEO strategy, we’re positive it will be a winning strategy that delivers both quick wins and sustainable results. Achieving a #1 ranking on Google means nothing, if it doesn’t last. We only use time-tested strategies that have withstood Google’s algorithm updates, and keep our clients on top.
3
Content
Marketing
Content is still king, but there is no point in creating it, if you’re not going to market it. Even though content is still important, the way it is created and utilized has changed over the years. We pride ourselves in finding questions your potential customers are asking, and helping you craft content around those. Not only do they get an answer to their question, you become the trusted authority by answering it for them. Whether it’s a blog, social media post, video, or all of the above, you want to make sure there is a marketing strategy to your content, and we can help.
4
Paid
Search
While search engine optimization is a great long-term play, paid search can help boost traffic to your website (or other online properties) in the short-term. There are many strategies to paid search, and finding the right one is crucial in making sure you don’t waste money. We help our clients identify the platforms that will provide the greatest return on investment, and guide them through setting up winning campaigns on those platforms.
7
E-Commerce
If you build it, they will come applies to e-commerce stores, right? WRONG! What good is an e-commerce store if you aren’t getting traffic? Even worse, what if you are getting traffic but they aren’t buying? There are many factors in both generating traffic and then getting them to actually purchase your product once they are on your site or product page. We help companies get those factors right, to increase conversions (the amount of people purchasing their product).
8
Funnel
Chances are, if you’re looking for a digital marketing consultant, you’ve probably heard of “funnels”. A “funnel” is basically several types of digital marketing wrapped up into one effort. A funnel typically includes generating traffic of some sort (paid ads, email, SEO, etc.) and directing that traffic to a sales page where a potential customer is walked through a process designed to get them to buy your product. We’ve built many successful funnels for our clients, and enjoy helping new clients setup their first funnel!
9
Conversion rate
Optimization
Some agencies like to get you setup and leave it at that. That doesn’t work for us. If our clients aren’t winning, we aren’t winning. We not only optimize our work on an ongoing basis, we’ll help improve conversion rates on your existing properties by optimizing them as well.
10
Copywriting
Copywriting is that really important skill that very few people are willing to take the time to get good at. Think it’s easy? How many blog posts have you “started” to write, and never finished because they “weren’t good enough”? Or how many emails has your company sent to clients (or potential clients) that generated very little sales? It all comes down to great copywriting. Let us put our copywriting experience to work for you.
11
Digital
PR
Online public relations can be a great asset, when managed properly. It is extremely important to be proactive in this space, and that’s why it’s smart to have a strong brand and reputation management strategy (and partner). We help our clients get featured on top websites and news agencies, such as Forbes, Inc., Entrepreneur, ABC, NBC, CBS, FOX and many more.
12
Analytics
We have all heard the saying “if you can’t measure it, you can’t manage it.” Any great business person wants to measure and manage their business to the best of their ability, and you are no exception. That’s why we help our clients setup proper tracking for their digital marketing efforts. We then use the gathered data to adjust your strategy going forward. Don’t worry, you own the data and have full access to it whenever you want.
5
Social
Media
Social media plays an important role in digital marketing efforts. There are many platforms to choose from. One of the great things about social media is that you don’t have to be on every platform, and can focus on the platforms that make the most sense for you or your business. We can help identify which platforms are a great fit, and help create a strategy for dominating those platforms, helping you connect with the right audience.
6
Email
Marketing
You might be surprised, but emails are marketing! We say you might be surprised, because we’ve been surprised to find out that many clients don’t have an email strategy before engaging with us. There should be a strong strategy behind every email you send to prospects, current clients, or past clients. Don’t worry, it’s not as hard as it sounds. Plus, you can always just have us take care of the strategy, and the email creation for you.